Structured, every time
We approach every project in a proven, structured way — no cowboy builds, no mystery boxes.
We build calm, predictable operations for growing businesses
Rocketwire is a small, senior team of automation specialists based in El Paso, Texas. We help small businesses replace stressful, repetitive work with systems they can trust.
Our story
Automation with a human purpose
Rocketwire started with a simple frustration: talented people at small businesses were spending their days on work that a computer could do in seconds — re-typing orders, chasing approvals, formatting the same documents over and over.
We believed there was a better way. So we set out to help small businesses grow and achieve operational predictability by automating their workflows and relieving them from that stressful, repetitive work.
Today, every engagement we take on is measured against one question: does it give our clients back their time and their peace of mind?
Work with usBy the numbers
Small team, outsized impact
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Workflows automated
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Businesses served
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Hours saved / year
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Would recommend
How we work
The principles behind every project
Our approach inspires companies to set up a successful strategic roadmap.
End-to-end solutions
We don't hand you a half-finished tool. We create tangible successes from first map to final rollout.
Close collaboration
We work shoulder-to-shoulder with your team, because the people who do the work know it best.
A data-driven culture
We help you become a data-smart organization with tracks for continuous optimization.
The people
Meet the team
Senior specialists who do the work themselves — no handoffs to junior benches.
Sam Whitfield
Founder & Principal
Twenty years turning messy operations into calm, automated systems.
Maya Sandoval
Head of Automation Strategy
Maps the workflow before touching a tool — clarity first, always.
Diego Herrera
Solutions Architect
Builds the cloud platforms that quietly run behind the scenes.
Elena Park
Business Process Consultant
Helps teams adopt new processes without the drama.
Let's automate
Ready to automate the busywork?
Book a free 30-minute automation audit. We'll map one workflow you can streamline this quarter — no obligation.